Muskegon Alcohol Initiative (Ali)
Your ally in preventing underage drinking.
We’re the Muskegon Alcohol Liability Initiative (ALI), but you can just call us Muskegon ALI. As a group of law enforcement officers and concerned citizens, our mission is to reduce underage drinking and alcohol-related injuries in Muskegon County. We believe that giving teens and parents the facts about drinking and encouraging constructive choices will lead to a happier, safer, and healthier community.
Muskegon ALI
What We Do
What are we doing to prevent underage drinking?
Educating parents and teens on the dangers of underage drinking is the first step to driving real change. Our goal is to get the facts into the hands of teens and parents. Here’s what we’ve been doing lately.
FaceTheBook
This teen-focused campaign is centered around debunking common myths about underage drinking and encouraging constructive choices. Using social media, collaboration with schools, contests, and more, we look to reach teens in a relatable and positive way.
PSA Contest
To help us spread our message, we give teens the chance to show what they can do by participating in a PSA contest. We take the winning video and share it with the entire community.
Here are some of our previous winners:
2021 Tik Tok Grand Prize Winner
2020 Facethebook Billboard Contest High School Winner
2020 Facethebook Billboard Contest Middle School Winner
2019 Facethebook Billboard Contest High School Winner
2019 Facethebook Billboard Contest Middle School Winner
2018 Facethebook Billboard Contest High School Winner
2018 Facethebook Billboard Contest Middle School Winner
2017 Facethebook Billboard Contest High School Winner
2017 Facethebook Billboard Contest Middle School Winner
2016 Facethebook Billboard Contest High School Winner
2016 Facethebook Billboard Contest Middle School Winner
2015 Facethebook PSA Video Winner
2014 Facethebook PSA Video Winner
Alcohol Awareness Week at MCC and Baker College
Throughout the year, we host various events for parents and teens to educate them on the facts of underage drinking.
Due to the impact of COVID-19, Muskegon ALI has been partnering with Muskegon Community College and Baker College to distribute social media posts on the colleges social media pages. The posts touched on education and awareness topics that college age students should be aware of such as, avoiding peer pressure, how to manage stress, etc. to avoid binge drinking. Learning how to manage a student’s mental health will help aid them in making positive choices around alcohol, and will help them focus positive stress outlets such as, exercise, yoga, listening to music, talking with their support system, etc.
Officer Dennis Lord of the Muskegon Police Department teaches a student at MCC how to operate the computerized Drunk Driving Simulator. (Photo courtesy of Muskegon Community College)
Officer John Yax of Muskegon County Sheriff’s Department
teaches a student at MCC how to drive the GEM car, wearing the drunk goggles.(Photo courtesy of Muskegon Community College)
Silent Observer
Not sure who to call to report a party? Call a tip into our hotline.
Working with the Lakeshore Chamber of Commerce’s Silent Observer program, we give the community the chance to anonymously report parties where underage drinking may be occurring. By doing this, we can intervene and prevent possibly dangerous situations. Many of those dangers include death, serious injury, alcohol poisoning, car accidents, and sexual assault.
Call 231-72-CRIME or download the app to submit a tip. Learn more at www.silentobservermuskegon.com
Getting Ready for Prom
Prom season is high-time for underage drinking. We help schools keep their students safe and make sure prom night is one to remember.
Community Support
We work with local stores and restaurants to make sure they know the risks of selling to minors. Together, we can encourage the community and our retailers to successfully train their employees to have the confidence to check drivers’ licenses and to know when and how to say no.
What you need to know about underage drinking
Bob Jakubowski
Coalition Chair
From Grand Rapids, MI
College:
Hillsborough Community College, Tampa, FL
University of South Florida – Bachelor of General Studies in Business
Semi-retired from Manufacturing middle management and currently an aquatics instructor for Muskegon YMCA.
Lived in Muskegon County for 18 years.
If it’s an event happening in Muskegon, I’m either volunteering or somehow involved.
Enter ALI's Billboard Design Contest
Middle School Contest Details:
1. Read the FaceTheBook Slides.
2. Select a fact/law from the slides.
3. Use the template provided to design a poster using the fact/law that you have selected.
4. Submit the final poster to: kaitlin.hermanson@mercyhealth.com
Highlights
Each school will select one design to represent their school. The poster must be submitted by noon on April 13, 2022.
Once submitted, the artwork will be displayed on the facethebook Muskegon’s Facebook page for community voting until April 21, 2022.
The winner will be announced on April 29, 2022.
Grand Prize judging will be based on:
· Facebook Reach (likes, shares and comments as seen on Facebook analytics)
· Design/Creativity
· Impact
Contact Muskegon ALI at: Muskegon ALI
Middle School Prizes:
The finalist from each school will win a prize package and their artwork will be entered into the Grand Prize round.
The Grand Prize winner receives a pizza party at school and their artwork made into a banner to display at school.
High School Contest Details:
1. Read the FaceTheBook Slides.
2. Select a fact/law from slides.
3. Use the template provided to design a poster using the fact/law that you have selected.
4. Submit the final poster to: kaitlin.hermanson@mercyhealth.com
Highlights
Each school will select one design to represent their school. The poster must be submitted by noon on April 13, 2022.
Once submitted, the artwork will be displayed on the facethebook Muskegon’s Facebook page for community voting until April 21, 2022.
The winner will be announced on April 29, 2022.
Grand Prize judging will be based on:
· Facebook Reach (likes, shares and comments as seen on Facebook analytics)
· Design/Creativity
· Impact
Contact Muskegon ALI at: Muskegon ALI
High School Prizes:
The finalist from each school will win a prize package and their artwork will be entered into the Grand Prize round.
The Grand Prize winner receives a pizza party at school and their artwork made into a banner to display at school.
Use this poster to enter your design
Know the effects. Learn the facts.
If you are over 21, do you ever enjoy a drink once in a while? Many of us do, often in social situations. Drinking can be a positive or negative experience, depending on your age, health status, and, of course, how much you drink.
It is estimated that one in six US adults binge drinks about four times a month, consuming about eight drinks per binge.
Among college students specifically, alcohol annually contributes to some 1,500 deaths, 696,000 injuries, and 50% of sexual assaults on college campus involve alcohol.
Knowing the facts, and understanding the effects of binge drinking can help keep you safe during your nights out.
