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Muskegon Alcohol Initiative (Ali)

Your ally in preventing underage drinking.

Who We Are

We’re the Muskegon Alcohol Liability Initiative (ALI), but you can just call us Muskegon ALI. As a group of law enforcement officers and concerned citizens, our mission is to reduce underage drinking and alcohol-related injuries in Muskegon County.  We believe that giving teens and parents the facts about drinking and encouraging constructive choices will lead to a happier, safer, and healthier community.

Videos

Muskegon ALI Project

What We Do

What are we doing to prevent underage drinking?

Educating parents and teens on the dangers of underage drinking is the first step to driving real change. Our goal is to get the facts into the hands of teens and parents. Here’s what we’ve been doing lately.

FaceTheBook

This teen-focused campaign is centered around debunking common myths about underage drinking and encouraging constructive choices. Using social media, collaboration with schools, contests, and more, we look to reach teens in a relatable and positive way.

PSA Contest

To help us spread our message, we give teens the chance to show what they can do by participating in a PSA contest. We take the winning video and share it with the entire community.

Here are some of our previous winners:

2015 Winner – Reeths Puffer High School
2014 Winner – North Muskegon High School

Alcohol Awareness Week at MCC and Baker College

Throughout the year, we host various events for parents and teens to educate them on the facts of underage drinking.

The 2015 Collegiate Alcohol Awareness Week took place at Muskegon Community College and Baker College to educate youth on the dangers of drunk driving and driving under the influence. Over 200 students took advantage of the opportunity to drive a GEM car, operate a computerized Drunk Driving Simulator, and walk a white line that acts as a sobriety test, while wearing “drunk goggles” to simulate having alcohol in their system. Thank you MCC and Baker College for having members of ALI (Alcohol Liability Initiative) present.

Volunteers holding sign for "Expired/Used Medication Drop Off" during Takeback event hosted by MAMDP

Officer Dennis Lord of the Muskegon Police Department teaches a student at MCC how to operate the computerized Drunk Driving Simulator. (Photo courtesy of Muskegon Community College)

 

Instructor with Teen doing a drunk driving simulation

Officer John Yax of Muskegon County Sheriff’s Department
teaches a student at MCC how to drive the GEM car, wearing the drunk goggles.(Photo courtesy of Muskegon Community College)

 

Silent Observer

Not sure who to call to report a party? Call a tip into our hotline.

Working with the Lakeshore Chamber of Commerce’s Silent Observer program, we give the community the chance to anonymously report parties where underage drinking may be occurring. By doing this, we can intervene and prevent possibly dangerous situations. Many of those dangers include death, serious injury, alcohol poisoning, car accidents, and sexual assault.

Call 231-72-CRIME or text MKGTIP to 274637 to submit anonymous tips.

Getting Ready for Prom

Prom season is high-time for underage drinking. We help schools keep their students safe and make sure prom night is one to remember.

Community Support

We work with local stores and restaurants to make sure they know the risks of selling to minors. Together, we can encourage the community and our retailers to successfully train their employees to have the confidence to check drivers’ licenses and to know when and how to say no.

Billboard Poster Contest: Not Everyone Is Drinking -
Billboard Poster Contest: Not everyone is drinking - "Don't be that guy! 82% of High Schoolers choose to stay sober.
Close up of Party Patrol Logo
Binge Effects Event with teenage girl posing with officers for the Alcohol Liability Initiative Coalition
Coalition members reviewing the FaceTheBook Brochure
Binge Effects vehicle used for drunk driving simulation
3 officers from the ALI coalition posing with awards for an event
Get the Facts

What you need to know about underage drinking

Icon Not Everyone Is Doing It

NOT EVERYONE IS DOING IT.

75% of 12-20 year-olds have never used alcohol. You’re in good company.

ALI Icon Money

UNDERAGE DRINKING IS A BIG DEAL.

If you’re under 21, drinking alcohol is illegal. If caught, you could face fines, probation, and a criminal record.

ALI Icon Liver Pain

STAY SOBER, STAY SAFE.

Underage drinking is responsible for 4,300 deaths a year. Don’t be one of them.

ALI Icon Handcuffs

DON’T BE DEPENDENT.

Kids who drink before 15 are 5 times more likely to develop alcohol dependency.

ALI Icon Brain

IF YOU’RE NOT 21, YOU CAN’T HAVE IT.

Minors cannot possess alcohol. If it’s found in your room or car, you could face legal trouble.

ALI Icon Grad Cap

IT’S COOL TO STAY IN SCHOOL.

Studies have shown teens who drink tend to have lower grades and higher dropout rates.

Coalition Members
Highlighted Members
Lt. Shane Brown Portrait

Shane Brown

Co-Chair

A certified police officer since 1991, and a certified corrections officer since 1992.  He graduated from Muskegon Community College, Grand Valley State University Police Academy and Northwestern University’s School of Police Staff & Command.

He has received 2 departmental citations for bravery, 2 Distinguished service awards from the Michigan Sheriffs Association, Police Officer of the Year award winner from the Police Officers Association of Michigan and a Medal of Honor award winner from the Michigan Association of Chiefs of Police.

Currently holding the rank of Lieutenant of the Law Enforcement Uniformed Services Division, he has also served as a patrol officer, detective, and shift sergeant.

Sarah De La rosa - Portrait

Sarah De La Rosa

Co-Chair

Sarah earned her Bachelor’s Degree in Human Services from Baker College of Muskegon. Prior to her working at Mediation & Restorative Services, she worked as a Youth Specialist at the Muskegon County Juvenile Transition Center where she worked with incarcerated youth.

Sarah De La Rosa is a Case Manager with Mediation & Restorative Services and she facilitates Mediation & Restorative Services’ Substance Abuse Impact Panels for both juveniles and adults.

The panels use a restorative justice framework that asks for accountability for decisions, educates participants of the risks of alcohol and drug misuse, identifying the potential harm to themselves and the community, opportunities for repairing that harm, and assists youth and families in planning to make better decisions in the future.

FaceTheBook

Enter ALI's Billboard Design Contest

Middle School Contest Details:

1. Read the FaceTheBook: facethelaw brochure.

2. Select a fact from the brochure.

3. Design and create a billboard using a fact from the brochure on the electronic form template provided.

4. Each participating school will select their winning billboard to represent their school and must be submitted by noon on March 15, 2019.

5. Submit the final billboard to: rachel.mccoy@mercyhealth.com

Highlights
Posters will be put on Muskegon ALI’s Facethebook Facebook page on March 18th, 2019.

You will have until March 29, 2019 to promote your school’s poster on Facebook by sharing and liking the poster from FaceTheBook Facebook page: facebook.com/facethebookmuskegon

The Muskegon ALI team will choose a winner on April 1, 2019, and it will be announced the same day at
facebook.com/facethebookmuskegon

Grand Prize judging will be based on:

· Social media likes
· Overall design
· Creativity/Impact

Contact Muskegon ALI at: Muskegon ALI

Middle School Prizes:

The finalist from each school will win a swag bag from Y-Knot Embroidery and their poster submission will be made into a banner for their school.

The Grand Prize winner will receive a FREE pizza party at school for their class.

High School Contest Details:

1. Read the FaceTheBook: facethelaw brochure.

2. Select a fact from the brochure.

3. Design and create a billboard using a fact from the brochure on the electronic form template provided.

4. Each participating school will select their winning billboard to represent their school and must be submitted by noon on March 15, 2019.

5. Submit the final billboard to: rachel.mccoy@mercyhealth.com

Highlights
Billboards will be put on Muskegon ALI’s Facethebook Facebook page on March 18th, 2019.

You will have until March 29, 2019 to promote your school’s billboard on Facebook by sharing and liking the billboard from FaceTheBook Facebook page: facebook.com/facethebookmuskegon

The Muskegon ALI team will choose a winner on April 1, 2019, and it will be announced the same day at facebook.com/facethebookmuskegon

Grand Prize judging will be based on:

· Social media likes
· Overall design
· Creativity/Impact

Contact Muskegon ALI at: Muskegon ALI

High School Prizes:

The finalist from each school will win a swag bag from Y-Knot Embroidery and their billboard submission will be made into a banner for their school.

The Grand Prize winner will win a chance to invite up to 10 of their friends to a FREE pizza party at the Cinema Carousel, and a showing of selected movie in theaters.

The Grand Prize winner will also be recognized by displaying their artwork on a billboard located in Muskegon County courtesy of LAMAR Advertising.

Use this poster to enter your design

Binge Effects

Know the effects. Learn the facts.

Binge Effects Warning Label

If you are over 21, do you ever enjoy a drink once in a while? Many of us do, often in social situations. Drinking can be a positive or negative experience, depending on your age, health status, and, of course, how much you drink.

It is estimated that one in six US adults binge drinks about four times a month, consuming about eight drinks per binge.

Among college students specifically, alcohol annually contributes to some 1,700 deaths, 599,000 injuries, and 97,000 cases of sexual assault.

Knowing the facts, and understanding the effects of binge drinking can help keep you safe during your nights out.

MCC&Baker Colleges-Logo
The following links offer valuable information. Consider taking a look at your drinking habits and how they may affect your health.  These resources can help you get started:
Contact

Want to get involved? We want to hear from you!

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