Skip to content
Ride With Pride-Logo-car

Ride with Pride


In the best sense of the word, Ride With Pride is a partnership: law enforcement, schools, and generous community sponsors coming together to encourage safe behaviors and acknowledge our kids who are making positive choices. Students who adhere to the pledge they sign at the beginning of the school year become eligible for a host of prizes, including a car. These prizes would not be possible without our sponsors, so a big thank you to them:

Coalition Sponsors:

Health Project- Mercy Health

Car Donors:

Ride with Pride Partner Video

It was a very easy decision to partner with Ride with Pride. With my background, it was all about providing an opportunity for law enforcement to be proactive in their dealings with youth. This is a great way to support our youth and invest in our community’s future.

-David Ramos, Ramos Auto Body & Towing

Ride With Pride was first implemented in 2012 as a collaborative effort between Mona Shores High School, Norton Shores Police Department, Muskegon Alcohol Liability Initiative, and Ramos and Sons Auto Body. The goal of the program was to provide an opportunity for law enforcement and schools to come together and build a program promoting safe and positive choices. Ramos and Sons opened the doors by generously donating a car in that first year, something they have done every year since then.

The launch of Ride With Pride ended up coinciding with Mona Shores’ introduction of  Positive Behavior Interventions and Supports strategies. The two programs had the common goal of encouraging and rewarding good behavior, so PBIS strategies and expectations were incorporated into the Ride With Pride pledge.

The results were immediate and impressive. With the implementation of Ride With Pride and PBIS, Mona Shores High School saw a 50% decrease in Drug and Alcohol incidents as well as a strong decrease in disciplinary action.

We have seen a drastic decrease in discipline referrals as well as a reduction in drug and alcohol incidents. Ride with Pride provides our students with community support to make positive choices that will directly affect them today and in the future.   Through positive reinforcement of the Ride With Pride pledge, our students are given a road map to success.

-Principal Jennifer Bustard, Mona Shores High School

Binge Effects Event With Teenage Girl Posing With Officers For The Alcohol Liability Initiative Coalition
Ride-with-Pride-Event Image
Stop Yourself Stop A Friend Don't Drink & Drive
Binge Effects Vehicle Used For Drunk Driving Simulation
Good News Travels Fast

Ride With Pride’s success story at Mona Shores was shared with area schools, and interest grew rapidly. The following school districts have all adopted the Ride With Pride program, and the sponsors continue to help write these success stories across the county:

Mona Shores School District with the Norton Shores Police Department

Orchard View High School with the Muskegon Township Police Department

Fruitport High School with the Fruitport Police Department

Western Michigan Christian with the Norton Shores Police Department

Holton High School with the Muskegon County Sheriff’s Department

North Muskegon School District with the North Muskegon Police Department

Oakridge High School with the Muskegon County Sheriff’s Department

Montague High School with the Montague Police and Muskegon Sheriff Depts.

Reeths-Puffer School District with the Muskegon Township Police Department


Last year was our first year participating in Ride With Pride. The students and staff had a lot of fun with program and especially the assembly where we gave the car away. The excitement in the gym was palpable when the moment came for the students to see who had the key that would start the car. Additionally, the owners of Fremont Ford, who donated the car, had such a great time at the assembly that they offered to sponsor us again before they even left the school. It was a fantastic event. I think our participation in the program encourages students to do their best, but it also shows the students how much we appreciate it when they come to school and work to be positive members of our school community. 

-Principal Luke Tyers, Holton High School

While the program originally centered on grades 9-12, interest and opportunity arose to expand. Many of the districts have implemented Ride With Pride in their middle and elementary schools, and community sponsors continue to make the program flourish with age-appropriate prizes like bicycles, skateboards, kayaks and more.

Each school district designs and implements their pledge to align with behavior expectations – many of them choosing to align with PBIS initiatives. Pledges often include safe driving habits, abstaining from alcohol and drugs, having no negative contacts with law enforcement, and staying positive with social media.

At the end of the school year The Ride With Pride Assembly happens in each district, and the efforts of everyone (most of all the kids) are recognized and celebrated. If Ride With Pride is happening in your school community, consider joining the effort as a sponsor. If you want to see Ride With Pride come to your school, we would love to start the conversation here. (link). When communities come together to celebrate kids, everyone wins and everyone is able to Ride With Pride.

Highlighted Member

Chief Jon Gale Chair of Ride with Pride

Chief Jon Gale


Jon Gale was appointed as Chief of the Norton Shores (MI) Police Department on December 1, 2014. Prior to his appointment, he served at the Norton Shores Police Department for twenty years as a patrol officer, narcotics investigator, traffic investigator, administrative sergeant, patrol sergeant, and patrol lieutenant. He also worked for the North Muskegon and Roosevelt Park Police Department early in his career.

Chief Gale received his Bachelor of Arts degree in Criminal Justice (1990) and Masters of Public Administration degree (2006) from Grand Valley State University, Allendale, MI. He was inducted into Pi Alpha Alpha, the National Honor Society for Public Affairs and Administration. He is a graduate of the Northwestern University Traffic Institute School of Police Staff and Command, the Northwestern University Executive Management Program, International Chiefs of Police-Leadership in Police Organizations, and the Federal Bureau of Investigations Police Executive Development program.

Chief Gale served as an adjunct professor for the Grand Rapids Community College Police Academy and Baker College, He currently serves on the Grand Valley State University Police Academy advisory board.

He also serves on the Muskegon (MI) Central Operations for Police Services Board as the Treasurer (aka County Chiefs Association), the W.E.M.E.T. (West Michigan Enforcement Team) operating committee, Vice President of the Western Michigan Chiefs of Police and Treasurer/Secretary of the Michigan Chiefs of Police. Chief Gale has been awarded several local and state awards for his dedication towards safety including; Michigan Association of Chiefs of Police Traffic Safety award, Governor’s Traffic Safety award, Health Projects Community Impact award, Muskegon Alcohol Liability Above and Beyond award, and the Chamber of Commerce GEE award.

Chief Gale stays active with youth as a hunter’s safety instructor and helps organize the Sportsmen for Youth program, which annually serves 2500 youth. School safety has always been a passion for Chief Gale as he strives for better security measures in Muskegon County schools. He was a team member who assisted with implementing a countywide lock down policy and has led a team of police, fire and school superintendents assigned to create a countywide school emergency management plan.

He has served as a chair for several Mercy Health Project coalitions including the Alcohol Liability Initiative, Muskegon Area Medical Disposal Program, and is currently the chair of the Ride with Pride program. He was the founder of the award-winning FACE THE BOOK and RIDE with PRIDE programs and actively seeks new ways to prevent the youth from making bad life changing decisions.

Chief Gale is also very active in the area of Mental Health Diversion. He has served on multiple committees in this area including; the Governors Mental Health Diversion Committee, Muskegon County Jail Diversion, Juvenile Response Team, and advisory committees for the Managing Mental Health and Michigan Crisis Intervention.


Want to get involved? We want to hear from you!

White-Ride with Pride-Logo-No-car
HealthProject Logo
Back To Top